BFG already had the hearts of hardcore gearheads, but the time had come to welcome new enthusiasts to the brand. We teamed up with action sports icon Shaun White to give him a much needed driving upgrade. We created a full blown 360º campaign that included television, print, online content, digital and interactive experience.

BFGOODRICH
X
SHAUN WHITE

01shaunwhitebfg.jpg
ShaunVimeo670F_670.jpg
ShuanCar.jpg
110110.jpg