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With a career that’s a whirlwind tour through the advertising and design universe, Ron is the ultimate creative explorer. He has left his mark on Fortune 100 brands to non-profits, from the beaches of SoCal to the skyscrapers of Mad Ave.
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Currently, Ron is Head of Creative for independent firm Dotted Line Agency, overseeing all creative, communications and production. Prior to this role, he served as the Executive Creative Director and Co-Founder of Yebo, an agency based in Richmond, VA. He led accounts for clients such as Virginia Lottery, SweetFrog, Elephant Insurance, and VA Foundation for Healthy Youth. Before his time at Yebo, Ron balanced his career as both a staffer and a successful freelancer, shaping national and global brands at renowned agencies like TBWA\Chiat\Day, Martin Agency, Crispin Porter + Bogusky, Vitro, DDB, Saatchi & Saatchi, and McCann.
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​Ron has worked on everything from sports to fast food; banking to beer. He has collaborated with celebrities, athletes, and influencers to create integrated work for brands like Activision, Baskin Robbins, ESPN, Geico, Hanes, IKEA, Jack In The Box, McDonald’s, MillerCoors, Microsoft, Morgan Stanley, Shimano, UPS, USTA, Walmart and Yamaha.
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When Ron isn’t trying to crack the brief, you can find him spending time with his wife on ongoing home renovation projects. Unless, of course, they’re engaged in the pursuit of keeping up with their spirited toddler and energetic beagle.
CONTACT RON
ron.villacarillo@gmail.com | 929-888-6618